In early 2011, Macy’s released a QR campaign called Backstage Pass. The goal was primarily to help teach people about QR and to offer them fun and engaging content that would get them to adopt and adapt to the new technology. The campaign was certainly successful; so much so, in fact, that the company is [...]
Archive | September, 2011
How a QR Code Generator Works
QR codes are popping up everywhere, and we are constantly finding new ways to use them. Companies and individuals alike are starting to use them to create business and personal brands, and I am starting to see them virtually everywhere I go. While many are rapidly adopting the technology and thousands of code readers are [...]
Wal-Mart Teams Up with Pedigree Dog Food for a Unique QR Campaign
Love them or hate them, Wal-Mart is one of the most frequently shopped stores in the nation. More importantly, other corporations pay big attention to what the retail giant does. This means a number of things for their latest campaign, which is a joint effort with Pedigree Dog Foods. Pedigree has put QR codes on [...]
Sony Music Launches a New QR Code Campaign
While keeping tabs on the latest QR innovations was a fairly slow process only a year or so ago, this has certainly changed in a big way as of late. It seems like stores and corporations big and small are getting in on the QR marketing craze, and we are seeing some unique campaigns rolling [...]
How to Scan QR Codes
QR codes are just about everywhere you go these days. It’s almost hard to believe that a year ago they were mostly popular among techies and in Japan. You can find them in most corporate stores today, and they are becoming equally popular in small businesses and on individual products. Go to virtually any convention [...]
Nissan and QR Barcodes Bring You a Better Car Shopping Experience
QR codes are showing up all over the country. They are on pet food, coffee cups, business cards, and virtually everything else you can imagine. And now, thanks to Nissan, you can find them on your car as well. It’s no secret that QR codes were invented for the automotive industry. Long before they made [...]
HP Takes Anti-Counterfeiting to a New Level Using QR Codes on Printer Cartidges
Hewlett Packard has long had to contend with counterfeiters who refill their ink cartridges with cheap replacement ink and then sell them at a premium. In fact, the company’s current anti-counterfeiting program, which uses holographic stickers, has already resulted in more than 20 million fake products being recalled in the past few years. This month, [...]
Scanning QR Codes from Other Phones to Share Information
QR codes are incredibly versatile, and I’m not just saying this because they are my business. Think about it. A simple piece of code that looks like little more than a Rorschach test to the naked eye but that can perform a wide variety of tasks depending on the data encoded within is pretty amazing. [...]
Saving QR Codes to Bring Up Later
Don’t you hate when you find a great website, only to have forgotten the URL when you go to finish a story or share it with a friend? Sure, we all have the bookmark option, but it’s not unheard of to think we can trust our memories only to completely forget where we read something. [...]
QR Code Tracking Help Animal Adoption Rates
QR is my business, and I have come up with and seen practically limitless uses for QR codes. I’ve seen a number of really novel ideas using QR codes, but the other day I was browsing the web and I found a use for QR code tracking that really felt novel and unique. We have [...]
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QR Code Types Examples and Explanations
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What is a QR Code?
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QR Codes on business cards
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Using QR Codes to Get More Facebook Likes
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Tracking QR Codes
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Car Owners Can Now Pay Their Parking Dues Using QR Codes
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Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes
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PPGNW’s Safe Sex Campaign Through QR Codes
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A Dairy Farmer’s Unconventional QR Code Advertising
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Maserati’s QR Codes Marketing for GranTurismo S