Archive | December, 2011

Victoria Secret “Sexier Than Skin” QR Code Ad Campaign

The  “Sexier  Than Skin”  QR code outdoor- based ad campaign launched by Victoria’s Secret, the famous lingerie company of Limited Brands is considered as guerilla marketing at it’s finest. The naughty and sexy concept   created by a Miami Ad student is  one of the most  ingenuous way of  using the black and white 2D code. […]

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Delta Airline’s QR Code is A Paperless Boarding Pass

Delta Airlines popularized the paperless ticket in the travel world by utilizing smartphones of travelers for their electronic boarding pass. The innovative way of eliminating paper boarding passes which have a tendency to be lost or misplaced during travel can be regarded as the most undeniable benefit the QR code has given to the airline […]

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Smyth Jewelers QR Code Holiday Marketing Promo Dissected

Last  December, Smyth Jewelers,  one of the leading jewelers in Baltimore launched it’s first QR code based holiday campaign, “15 Days, 15 Deals”  which started from December 9  up to Christmas  Eve. Created by  MGH, a full service marketing group, they wanted to give  their client a unique and creative campaign that only showed the […]

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Clinique’s QR Code Marketing Campaign

Clinique, manufacturer  of the world’s first allergy tested and  dermatologist driven skin care, cosmetic toiletries and fragrances line  owned by the Estée Lauder Corporation combined QR codes in their advertisement last year  for,  Even Better Clinical Dark Spot Corrector in a two-page advertisement in the August edition of Vogue Magazine to support the launching of […]

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