The “Sexier Than Skin” QR code outdoor- based ad campaign launched by Victoria’s Secret, the famous lingerie company of Limited Brands is considered as guerilla marketing at it’s finest. The naughty and sexy concept created by a Miami Ad student is one of the most ingenuous way of using the black and white 2D code. [...]
Archive | December, 2011
Delta Airline’s QR Code is A Paperless Boarding Pass
Delta Airlines popularized the paperless ticket in the travel world by utilizing smartphones of travelers for their electronic boarding pass. The innovative way of eliminating paper boarding passes which have a tendency to be lost or misplaced during travel can be regarded as the most undeniable benefit the QR code has given to the airline [...]
Smyth Jewelers QR Code Holiday Marketing Promo Dissected
Last December, Smyth Jewelers, one of the leading jewelers in Baltimore launched it’s first QR code based holiday campaign, “15 Days, 15 Deals” which started from December 9 up to Christmas Eve. Created by MGH, a full service marketing group, they wanted to give their client a unique and creative campaign that only showed the [...]
Clinique’s QR Code Marketing Campaign
Clinique, manufacturer of the world’s first allergy tested and dermatologist driven skin care, cosmetic toiletries and fragrances line owned by the Estée Lauder Corporation combined QR codes in their advertisement last year for, Even Better Clinical Dark Spot Corrector in a two-page advertisement in the August edition of Vogue Magazine to support the launching of [...]
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QR Code Types Examples and Explanations
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What is a QR Code?
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QR Codes on business cards
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Using QR Codes to Get More Facebook Likes
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Tracking QR Codes
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Car Owners Can Now Pay Their Parking Dues Using QR Codes
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Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes
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PPGNW’s Safe Sex Campaign Through QR Codes
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A Dairy Farmer’s Unconventional QR Code Advertising
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Maserati’s QR Codes Marketing for GranTurismo S