News in South Korea about Home Plus utilizing images of its on-sale products with QR codes instead of the tangible, edible or packaged items for sale has driven the company to its desired objective. This shows that QR codes are an effective medium for shopping. And then there’s this recent news in the US of [...]
Archive | May, 2012
Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes
The world’s largest beverage company is very active in social media. In fact, the company with an age of over a hundred years is very effective with its marketing campaigns even from its early days. It was the brand Coca-cola that propelled to popularity the concept of Santa Claus, a fictional character known as Father [...]
PPGNW’s Safe Sex Campaign Through QR Codes
PPGNW or Planned Parenthood of the Great Northwest’s safe sex campaign through distribution of condoms with QR codes in its wrappers is yet another innovative way of using mobile technology into good use. This time, not just to promote a product to generate sales, but to educate and inform the public, especially the younger, impetuous [...]
A Dairy Farmer’s Unconventional QR Code Advertising
Monsieur Gildas Le Bohoc’s use of QR codes to advertise the produce of his dairy farm in Morbihan, France created a stir in the local market and in online 2D marketing campaigns worldwide, making it to the list of Scanlife’s Top Mobile Barcode Campaigns of 2011. Despite the disturbance of overly enthusiastic humanoids invading their [...]
Maserati’s QR Codes Marketing for GranTurismo S
Maserati’s QR code marketing campaign stepped up mobile marketing a notch higher by trying to engage their customers to design their own Maserati GranTurismo S, the Italian automaker’s sportiest version of the Maserati coupé which is a combination of elegance and sportiness and developed for those looking for a distinctive car. The GranTurismo S The [...]
GMC Advertised Granite Concept through QR Codes
General Motors Company (GMC) is one among the automakers across the globe to use QR Codes in advertising and marketing. When it shown the compact-designed GMC Granite at the North American International Auto Show in Detroit nearly 2 years ago, the company said it will market the GM Delta II-based concept vehicle through viral marketing [...]
See How Yoobi Restaurant Creatively Used QR Codes in Marketing!
Yoobi, London’s first Temaki Sushi restaurant generated hype for the grand opening of their restaurant when they encouraged smartphone users to scan the QR codes in their brightly painted boarder which concealed the construction area. The codes served as the eyes of Temaki fishes seemingly floating on the boarder waiting to be caught by enthusiastic [...]
Budweiser’s “Track Your Bud” QR Code Campaign
Budweiser’s, “Track Your Bud” digital campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. It is not only because the 2D bar codes are printed in the packaging instead of print ads which allows greater interaction with consumers while they are enjoying the product, it is the concept behind [...]
QR Codes Help Bath & Body Works Stepped Up Its Social Media Strategy
Bath & Body Works, the personal care retailer stepped up its social media strategy by including QR codes in their direct mail ads that promoted their new line of body mists with 20 different scents. These new fragrances were available to the market last February 6, 2012. The direct mail ads aimed to drive customers [...]
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QR Code Types Examples and Explanations
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What is a QR Code?
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QR Codes on business cards
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Using QR Codes to Get More Facebook Likes
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Tracking QR Codes
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Car Owners Can Now Pay Their Parking Dues Using QR Codes
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Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes
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PPGNW’s Safe Sex Campaign Through QR Codes
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A Dairy Farmer’s Unconventional QR Code Advertising
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Maserati’s QR Codes Marketing for GranTurismo S