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Kraft Completes Its “Make Something Amazing” Mobile Marketing Campaign with QR Codes

Kraft, one of the world’s biggest food and beverage brands is promoting their company’s line of cheeses through a multichannel marketing campaign that includes a QR code component with their, “Make Something Amazing” promo. The marketing strategy aims to show and inspire users how to use Kraft products in their daily menus and spark it […]

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Scandinavian Airlines’ (SAS) Unique Marketing Idea with QR Codes

Scandinavian Airlines (SAS), “Couple Up to Buckle Up” the 2for1 it takes 2 see travel campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. The concept is very novel and was developed as a result of a market research conducted in the travel industry. “Couple Up to Buckle Up” […]

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QR Code Powers Home Plus’ Virtual Store in South Korea

TESCO, a giant retailer based in England changed its name to Home Plus in South Korea as part of its continuing plan to evolve and adapt to a unique local market by using mobile technology and QR codes. Home Plus’ mission to become the no.1 supermarket chain without establishing more stores in South Korea, tapped […]

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Heinz Ketchup Go For QR Codes Campaign to Support Veterans

Heinz Ketchup, in time for Veterans Day gave Americans the chance to show their appreciation to the men and women who served their country and to raise money for the Wounded Warrior Project through their “Our Turn to Serve” QR code promotion. “Our Turn To Serve” promotion The goal of the promo is to create […]

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Duane Reade Leverage QR Codes to Get More Social

Duane Reade, probably New York’s largest drugstore chain with 250 outlets is preparing a 2012 major digital push with its, “Get Social with Duane Reade” campaign by placing QR codes on windows to drive social media impressions and foot traffic. The “Get Social with Duane Reade” marketing campaign was implemented by placing mobile bar codes […]

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KFC Uses QR Code to Promote Chicken Pot Pie

Kentucky Fried Chicken (KFC), the fast food giant innovates the use of QR codes in their marketing campaign to promote its latest product, the Chicken Pot Pie. By placing the 2D bar codes on their soft drinks cup, instead of the usual in-store signages, the company engages their customers while they are still eating their […]

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