Heinz Ketchup, in time for Veterans Day gave Americans the chance to show their appreciation to the men and women who served their country and to raise money for the Wounded Warrior Project through their “Our Turn to Serve” QR code promotion.
“Our Turn To Serve” promotion
The goal of the promo is to create an easy entry point for people to support veterans by scanning the QR codes at the back of specially designed 20 ounce Heinz’s ketchup squishy bottles in participating restaurants nationwide.
Diners who will scan the 2D codes are encouraged to send a personalized “thank you” to the 24.9 million military veterans in the United States. The ubiquitous black and white code also shows customers how they can participate in certain veterans programs in their locality and how to donate directly to the Wounded Warrior Project. For every “thank you” and every “like” on Heinz’s Facebook page, the ketchup company will donate 57 cents to the Wounded Warrior Project.
Wounded Warrior Project (WWP)
The Wounded Warrior Project (WWP) is a non-profit organization with a mission to honor and empower wounded soldiers by raising awareness and enlisting people’s help for the needs of injured service members and by providing unique and direct programs to meet these needs.
This cause campaign for military veterans partnered with the United Service Organization (USO), where every personalized “thank you” generated will be sent as an electronic postcard to an active military service member or to a veteran through the USO.
This year, the Heinz Foundation and the H.J. Heinz Company, L.P. will donate $300,000 to WWP.
Heinz’s use of QR codes to raise the awareness of the public to the financial needs and plight of American veterans through the Wounded Warrior Project is an effective way of reminding them to show their appreciation to the men and women who fought for their country, the land of the brave and free.