There are many ways dentist’s utilize qr codes in the current world. Basically, QR codes refers to Quick response codes. This is a two dimensional or matrix barcode used in trademarks. It was designed for the first time in automotive industry. However, this system has grown in popularity over the years thus getting outside the automotive industry. Perhaps, this can be attributed to its storage capacity that is larger than that of UPC barcodes and fast readability. It comes with black modules that are usually in a square shape with a white background. The encoded information may comprise four standardized modes or even supported extensions. The standardized kinds or modes of data that may be contained in them are alphanumeric, binary/byte, numeric and Kanji. Virtually, they may contain data of any kind.
Today, Qr codes are being used in all forms of advertising. Dentists are also using them in their offices. One of the ways dentist’s utilize qr codes is in promoting their dental marketing activities. QR codes are capable of holding more information when compared to standardized barcodes. This makes it possible for them to be typically used easily with smart phones. They enable users to access files with ease. As such, they learn more about products, offers and services via websites. This makes them suitable for people who like dental marketing.
Ways dentist’s utilize qr codes in offices
Dentists may use QR codes in checking into facebook or foursquare places. This contributes in Search Engine Optimization and social media marketing.
It also enables patients to easily fill out a survey about your office providing useful information. You get anonymous but important feedback.
QR codes also work in conjunction with advertising to send potential patients to the website of your office.
These codes also enables your patients to join a drawing or even giveaway.
Using QR codes will also direct patients to review websites. Here, they can quickly and easily write positive reviews or testimonials.
You can also bring patients to Google listings on the maps through your business card instantly. This will offer the patients directions that will lead them to your office using their smart phones.
In todays world, many people are using mobile phones to access data on the Internet that guides them in making decisions in their lives. Since a dentists’ market comprises of mobile phone users, they can use QR codes in promoting their practices. A QR code placed on a wall at the reception area will drive your patients to the facebook page of your office. Here, patients may like or even leave a comment.
Basically, using QR codes on referral brochures that have been selected carefully will drive patients to Google reviews. As a dentist this will improve your search engine ranking as your patients may brag about their experience when they visited your office.
Other ways dentist’s utilize QR codes include placing them on coffee mugs’ back, on wall signs, sidewalks, among others. Some will also use the codes on treatment plans to drive a patient or even their spouses to a video that explain your procedures. These codes are playing an important role in dental mobile marketing.