Nissan and QR Barcodes Bring You a Better Car Shopping Experience

QR codes are showing up all over the country. They are on pet food, coffee cups, business cards, and virtually everything else you can imagine. And now, thanks to Nissan, you can find them on your car as well. It’s no secret that QR codes were invented for the automotive industry. Long before they made it across the pond, they were wildly popular in Japan, where they started out as tools for tracking auto parts. Nissan has something bigger and better in mind these days, however, and a simple QR code can make your next car shopping experience much easier.

Don’t you hate when you want to know something about a car and the only way to find out is to speak with a salesman who you know is going to try to sell you something you don’t need that is out of your budget? Well, say goodbye to that at last! Scan the QR code on the inventory sticker of a 2012 model Nissan near you and instantly gain access to videos, vehicle specifics, feature information, and more. You can even look at the dealer’s inventory or find other vehicles near you.

Nissan works hard to be on top of the latest technologies. Their new Leaf electric vehicle has caused quite a commotion in the auto and environmentalist communities alike. And their use of QR marketing is nothing short of game changing for consumers. The corporation is bringing QR to every Nissan dealership in the country in an effort to change the way vehicles are bought and sold. It may not cut out the salesman entirely, but it lets consumers get an idea of what they want to buy before they ever have to negotiate or talk to someone.

Buying a car has long been a lengthy and frustrating process, but this campaign may well serve to simplify things. Do you want this same car but in a different color or with different features? Scanning the QR code can help you learn just where to find it. Want to request a quote, sign up for a mailing list, or look at photos of all of the company’s models? You can do that as well. Nissan has found a way to make great use of these new codes, and their campaign may well be enough to change what customers have come to expect from their car dealerships.

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  1. Andrew Aguilar - September 24, 2011

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  2. Nissan and QR Barcodes Bring You a Better Car Shopping Experience | Marketing Insights | Scoop.it - September 25, 2011

    […] Nissan and QR Barcodes Bring You a Better Car Shopping Experience QR codes are showing up all over the country. They are on pet food, coffee cups, business cards, and virtually everything else you can imagine. And now, thanks to Nissan, you can find them on your car as well. Source: orangeqr.com […]

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