Making Direct Mail Marketing Interactive by Using Decoder Technology

The advancements in technology has greatly affected the marketing system in the commercial field. Not only are consumers using fast moving technologies for their benefit but also the marketers are using them with equal importance. Businesses are using them to reach their consumers and keep them engaged with their brands through various channels provided by […]

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Integrating QR Codes to Promotional Products

With the advancements in the technologies and marketing procedures most of the marketers have switched from traditional ways of promoting their products through direct mails to new but linked methods to make them more interactive and quick responsive. The introduction of QR codes as a measure to increase the response rate of the customers had […]

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Modern Marketers Need To Get Teckie

In tough economic times, it has become extremely important for every marketer to be comfortable with technology and use it to attract more attention. Market analysts believe that technology will play an extremely important role in technology. However, it is not just about technology platforms and solutions. Marketers need to understand and learn about technology […]

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QR Best & Worst

QR code stands for Quick Response Code is the mark for a sort of two dimensional or matrix barcode that is attached to an item. A QR code basically contains black modules set in a square network on a white background, which can be interpreted by an imaging appliance and processed. The information determined by […]

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QR Codes Deliver Results

When we talk about the term Internet of Things (IoT)’, we tend to instantly think about certain devices with the ability to connect to the internet and deliver some kind of service in one way or another. Most of these devices are able to perform and allow you to track items, navigate, connect with other […]

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Car Owners Can Now Pay Their Parking Dues Using QR Codes

News in South Korea about Home Plus utilizing images of its on-sale products with QR codes instead of the tangible, edible or packaged items for sale has driven the company to its desired objective. This shows that QR codes are an effective medium for shopping. And then there’s this recent news in the US of […]

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Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes

The world’s largest beverage company is very active in social media. In fact, the company with an age of over a hundred years is very effective with its marketing campaigns even from its early days. It was the brand Coca-cola that propelled to popularity the concept of Santa Claus, a fictional character known as Father […]

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PPGNW’s Safe Sex Campaign Through QR Codes

PPGNW or Planned Parenthood of the Great Northwest’s safe sex campaign through distribution of condoms with QR codes in its wrappers is yet another innovative way of using mobile technology into good use. This time, not just to promote a product to generate sales, but to educate and inform the public, especially the younger, impetuous […]

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A Dairy Farmer’s Unconventional QR Code Advertising

Monsieur Gildas Le Bohoc’s use of QR codes to advertise the produce of his dairy farm in Morbihan, France created a stir in the local market and in online 2D marketing campaigns worldwide, making it to the list of Scanlife’s Top Mobile Barcode Campaigns of 2011. Despite the disturbance of overly enthusiastic humanoids invading their […]

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Maserati’s QR Codes Marketing for GranTurismo S

Maserati’s QR code marketing campaign stepped up mobile marketing a notch higher by trying to engage their customers to design their own Maserati GranTurismo S, the Italian automaker’s sportiest version of the Maserati coupé which is a combination of elegance and sportiness and developed for those looking for a distinctive car. The GranTurismo S The […]

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