But creating a successful QR code isn’t quite as straight-forward as entering a hyperlink in a web page. Below are just among some of the tip in making QR codes you may consider:
Creating QR codes is so simple Orange QR can generate QR codes automatically that are trackable.
The first thing to think about is hyperlinks since they are often lengthy particularly if you’re linking to post pages of a website. Indeed, information or where a QR code point to should be précised and accurate, since a broken like could be a waste of time.
To fit long URLs in small areas, marketers utilizing QR Codes will use a similar trick of cloaking, which involve passing the links through a URL-shortening service similar to TinyURL before encoding them in QR code format. This makes the URL string manageable – however it puts your codes also at the mercy of the shortening service. In any case such service is ruined; your codes won’t work as originally intended.
Not all QR codes are created equal
QR codes may all look identical at first glimpse, but they really are available in distinct variants, in which each encapsulates unique information. If you see a finer-grained and higher-resolution QR codes, basically those with more tiny squares – it simply means it got more data embedded on it.
These vary from the first version of QR code that contains 21×21 square arrays which encodes twenty-five characters, up to Version 40 that is composed of 177 x 177 squares capable of storing up to 4,296 characters. The higher number of characters a QR code can hold means it also got more tiny blocks in the image, which sometimes becomes a constraint for smartphones cameras as it becomes harder to read. That being said, it’s best to design and create a low-resolution QR codes. Version 4 or earlier which can create 33 blocks to a side, and can store 114 characters are being recommended by QRStuff.com as they are believed to be ideal for smartphones.
Not all QR scanners are created equal, either
Smartphone are becoming more sophisticated yet they haven’t exactly been known for its optical excellence. But in today’s sophisticated design of cameras, it should be. Today’s smartphone cameras are way better than those models years ago which deliver fuzzy, smudgy and murky images – which then affects the camera’s ability to visualize and scan codes.
Realtors puts QR codes on his lawn signs, and uses them at linking viewers to detailed property info and even videos. His expertise taught him making sure the codes he uses should always be visible to viewers with smartphones, either old or new.
Testing QR Codes is another vital pre-launch check before using in a campaign. It’s important to note the label are often scanned by a range of smartphone platforms, and should be tested in a variety of apps. Lighting condition is also an essential factor to consider so one should test QR codes to make sure it’s always readable.
Don’t be afraid to play with colour and design
With all these facts, QR codes’ robustness leaves a stunning quantity of space to play.
“They’re incredibly tolerant things, in terms of how well they work,” according to Nigel Brachi of the University of Alberta’s Students Union, which also uses QR codes on posters and even flyers to pique interests from students.
Many designers have harnessed a QR code property with the ability to free them from their garish black-and-white confines. One for example is the conference he organized that used a bright visual identity consisted of overlapping blue, red, and orange circles. His team also used similar palette with no undesirable effects of their QR codes.