QR Code Tracking Features

Here is a list of our tracking features which you will be able to have access to once you sign up for a membership with Orange QR. These features are available with URL QR codes that can be tracked using our QR code tracking system.

Scans -The number of times a QR Code has been scanned.

The Scans report shows you the number of times your QR Code has been scanned. It also shows you:

  • the increase or decrease of the number of scans, when compared to the same period.
  • the highest scan that particular campaign has ever received.
  • scans from other campaigns that you are currently running.

If you have more than one campaign, you can compare realtime hour by hour scans, weekly, monthly, yearly or custom period range basis.

 

Goals -The number of times a visitor has navigated to the Goal URL. This is counted once per visit.

Goals are used to calculate the conversion rate. The conversion rate is the number of visits, in percentage, that end up being goals. Lower conversion rates are not good, and their cause should be investigated.

The Goals report shows you the number of times a single visit resulted in to the user navigating to the Goal URL. It also shows you:

  • the increase or decrease of the number of goals, when compared to the same period.
  • the highest number of goals that particular campaign has ever received.
  • goals from QR Codes, social media, search engine, ad network, and email & SMS traffic from other campaigns that you are currently running.

If you have more than one campaign, you can compare goals on a daily, weekly, monthly, yearly or custom period range basis.

The ROI Forecast tool allows you to see how different traffic sources generates goals.

You can assign the goal a monetary value, and therefore see how much revenue each goal achieved generates. Use the slider to increase the the growth rate, and see how it impacts the projected revenue. From our Goal URL example mentioned above, the objective was to sell a book. When a user reached our thank you page, we know that he must have purchased the book. The profit from each sale is $1. This is the number we would enter in the ROI forecast tool. The tool then calculates how much traffic you can anticipate to get, and the corresponding revenue based on your current conversion rate.

To view this report you need to use the HTML tracking code, and specify Goal URLs. See campaign preference notes above.

 

Bounce Rate – The number of visitors only viewing the landing page without visiting other pages.

The Bounce Rate report shows you, in percentage, the number of visitors viewing only the landing page. It also shows you:

  • the increase or decrease of the bounce rates, when compared to the same period.
  • the lowest percentage rate that particular campaign has ever received.
  • bounce rates from QR Codes, social media, search engine, ad network, and email & SMS traffic from other campaigns that you are currently running.

Lower bounce rate percentage means that your content is quite engaging, and may lead to a higher conversion rate.

To view this report you need to use the HTML tracking code on the landing pages. See campaign preference notes above.

 

Time on site – The average time spent on your campaign landing pages.

The time on site report shows you the average time spent on your campaign landing pages. It also shows you:

  • the increase or decrease of the amount of time spent, when compared to the same period.
  • the highest amount of time that particular campaign has ever received.
  • time spent from QR Codes, social media, search engine, ad network, and email & SMS traffic from other campaigns that you are currently running.

To view this report you need to use the HTML tracking code on the landing pages. See campaign preference notes above.

 

Pageviews – The total number of pages viewed on your campaign landing pages.

The Pageviews report shows you the total number of pages viewed on your campaign landing pages. It also shows you:

  • the increase or decrease of the number of pageviews, when compared to the same period.
  • the highest number of pageviews that particular campaign has ever received.
  • pagviews, time on site, and pages per visit from other campaigns that you are currently running.

To view this report you need to use the HTML tracking code on the landing pages. See campaign preference notes above.

 

Unique Scans – The total number of scans counted once from a single mobile device, and in a specified amount of time.

The Unique Scans report shows you the total number of unique scans from your campaign. It also shows you:

  • the increase or decrease of the number of unique scans, when compared to the same period.
  • the highest number of unique scans that particular campaign has ever received.
  • aggregate number of scans, unique scans, and the conversion rate from other campaigns that you are currently running.

 

Traffic overview – A breakdown of all the tracked traffic coming to your campaign pages.

The Traffic Overview report shows you a breakdown off all tracked incoming traffic. These include sources from QR Codes, social media, search engine, ad network, and email & SMS traffic. It also shows you:

  • the increase or decrease of the number of incoming traffic, when compared to the same period.
  • the highest number of incoming traffic that particular campaign has ever received.
  • incoming traffic, bounce rate, goals, page views, time on site and percentage changes and the conversion rate from other tracked traffic sources.

You are also able to view the trends from a particular traffic source, and compare their share of traffic.

 

Content overview – A detailed list of all the visited tracked campaign pages.

The Content Overview report shows you a detailed list off all the visited tracked campaign pages. It shows you:

  • the total number of pageviews for the selected period.
  • the increase or decrease of the number of pageviews, when compared to the same period.
  • the highest number of pageviews that particular campaign has ever received.
  • pageviews and time on site from each of the visited pages.

You are also able to view the trends from each of the visited page.

To view this report you need to use the HTML tracking code on the landing pages. See campaign preference notes above.

 

Phones – A breakdown of the phone brands used to view your campaign page.

The reports include:

  • the total number of access made by mobile devices for the selected period.
  • the increase or decrease in the number of access made by mobile devices for the selected period.
  • the highest number of access made by the mobile devices for the selected period.

You are also able to view the trends from each of the mobile devices used.

 

Location – The number of times a user has accessed your campaign from a specific location.

The location reports include:

  • a breakdown of the different sources of incoming traffic. These include sources from QR Codes, social media, search engine, ad network, and email & SMS traffic.
  • statistics by country, city and, streets
  • percentage changes in new visits, plus the time spent on site

 

Media – The number of times a QR Code has been scanned from a specific medium.

The media reports include:

  • The total number of times a QR Code has been scanned within the specified period.
  • The increase or decrease in the number of times a QR Code has been scanned within the specified period.
  • The highest number of times a QR Code has been scanned from all media.
  • Overview of the number of scans that each artwork received.

You are also able to view the trends from each of the media you have used.

If you have any questions or would like a demonstration on how our QR code tracking system works please contact us.

Get Started

 

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2 Responses to “QR Code Tracking Features”

  1. Anonymous October 10, 2011 at 5:36 pm #

    I was wondering, is there any system in which you can track products using QR codes, such as for inventory purposes?

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