Archive | Marketing With QR Codes RSS feed for this section

GMC Advertised Granite Concept through QR Codes

General Motors Company (GMC) is one among the automakers across the globe to use QR Codes in advertising and marketing. When it shown the compact-designed GMC Granite at the North American International Auto Show in Detroit nearly 2 years ago, the company said it will market the GM Delta II-based concept vehicle through viral marketing […]

Leave a comment Continue Reading →

See How Yoobi Restaurant Creatively Used QR Codes in Marketing!

Yoobi, London’s first Temaki Sushi restaurant generated hype for the grand opening of their restaurant when they encouraged smartphone users to scan the QR codes in their brightly painted boarder which concealed the construction area. The codes served as the eyes of Temaki fishes seemingly floating on the boarder waiting to be caught by enthusiastic […]

Leave a comment Continue Reading →

NRMA Insurance Drives Facebook Page Traffic Through QR Codes

Australia’s NRMA Insurance’s QR code campaign aims to tell people that they are different from other car insurance providers. They launched a QR code campaign that is rather unusual for the usual practice of this 2D mobile marketing because a scanner is not led to the usual landing page or video, but to the company’s […]

Leave a comment Continue Reading →

Budweiser’s “Track Your Bud” QR Code Campaign

Budweiser’s, “Track Your Bud” digital campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. It is not only because the 2D bar codes are printed in the packaging instead of print ads which allows greater interaction with consumers while they are enjoying the product, it is the concept behind […]

Leave a comment Continue Reading →

QR Codes Help Bath & Body Works Stepped Up Its Social Media Strategy

Bath & Body Works, the personal care retailer stepped up its social media strategy by including QR codes in their direct mail ads that promoted their new line of body mists with 20 different scents. These new fragrances were available to the market last February 6, 2012. The direct mail ads aimed to drive customers […]

Leave a comment Continue Reading →

Kraft Completes Its “Make Something Amazing” Mobile Marketing Campaign with QR Codes

Kraft, one of the world’s biggest food and beverage brands is promoting their company’s line of cheeses through a multichannel marketing campaign that includes a QR code component with their, “Make Something Amazing” promo. The marketing strategy aims to show and inspire users how to use Kraft products in their daily menus and spark it […]

Leave a comment Continue Reading →

Scandinavian Airlines’ (SAS) Unique Marketing Idea with QR Codes

Scandinavian Airlines (SAS), “Couple Up to Buckle Up” the 2for1 it takes 2 see travel campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. The concept is very novel and was developed as a result of a market research conducted in the travel industry. “Couple Up to Buckle Up” […]

Leave a comment Continue Reading →

QR Code Powers Home Plus’ Virtual Store in South Korea

TESCO, a giant retailer based in England changed its name to Home Plus in South Korea as part of its continuing plan to evolve and adapt to a unique local market by using mobile technology and QR codes. Home Plus’ mission to become the no.1 supermarket chain without establishing more stores in South Korea, tapped […]

Leave a comment Continue Reading →

Heinz Ketchup Go For QR Codes Campaign to Support Veterans

Heinz Ketchup, in time for Veterans Day gave Americans the chance to show their appreciation to the men and women who served their country and to raise money for the Wounded Warrior Project through their “Our Turn to Serve” QR code promotion. “Our Turn To Serve” promotion The goal of the promo is to create […]

Leave a comment Continue Reading →

Duane Reade Leverage QR Codes to Get More Social

Duane Reade, probably New York’s largest drugstore chain with 250 outlets is preparing a 2012 major digital push with its, “Get Social with Duane Reade” campaign by placing QR codes on windows to drive social media impressions and foot traffic. The “Get Social with Duane Reade” marketing campaign was implemented by placing mobile bar codes […]

Leave a comment Continue Reading →