News in South Korea about Home Plus utilizing images of its on-sale products with QR codes instead of the tangible, edible or packaged items for sale has driven the company to its desired objective. This shows that QR codes are an effective medium for shopping. And then there’s this recent news in the US of [...]
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PPGNW’s Safe Sex Campaign Through QR Codes
PPGNW or Planned Parenthood of the Great Northwest’s safe sex campaign through distribution of condoms with QR codes in its wrappers is yet another innovative way of using mobile technology into good use. This time, not just to promote a product to generate sales, but to educate and inform the public, especially the younger, impetuous [...]
A Dairy Farmer’s Unconventional QR Code Advertising
Monsieur Gildas Le Bohoc’s use of QR codes to advertise the produce of his dairy farm in Morbihan, France created a stir in the local market and in online 2D marketing campaigns worldwide, making it to the list of Scanlife’s Top Mobile Barcode Campaigns of 2011. Despite the disturbance of overly enthusiastic humanoids invading their [...]
See How Yoobi Restaurant Creatively Used QR Codes in Marketing!
Yoobi, London’s first Temaki Sushi restaurant generated hype for the grand opening of their restaurant when they encouraged smartphone users to scan the QR codes in their brightly painted boarder which concealed the construction area. The codes served as the eyes of Temaki fishes seemingly floating on the boarder waiting to be caught by enthusiastic [...]
Budweiser’s “Track Your Bud” QR Code Campaign
Budweiser’s, “Track Your Bud” digital campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. It is not only because the 2D bar codes are printed in the packaging instead of print ads which allows greater interaction with consumers while they are enjoying the product, it is the concept behind [...]
Scandinavian Airlines’ (SAS) Unique Marketing Idea with QR Codes
Scandinavian Airlines (SAS), “Couple Up to Buckle Up” the 2for1 it takes 2 see travel campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. The concept is very novel and was developed as a result of a market research conducted in the travel industry. “Couple Up to Buckle Up” [...]
QR Code Powers Home Plus’ Virtual Store in South Korea
TESCO, a giant retailer based in England changed its name to Home Plus in South Korea as part of its continuing plan to evolve and adapt to a unique local market by using mobile technology and QR codes. Home Plus’ mission to become the no.1 supermarket chain without establishing more stores in South Korea, tapped [...]
Why Generate and Use QR Codes?
In the US today, almost everyone has a cell phone and many people use smart phones. Smart phones allow people to surf the internet, find what they need and where they need to go. Most importantly, the wide majority of people use smart phones use them all the time. One of the newest and most [...]
5 clever ways to use qr codes
The history of the use of QR-codes started around the early 90′s. However, their wide use is made possible with the ubiquitous smartphones and the applications they are read. According to Comscore, nearly 20.1 million Americans who own mobile phones, used their device to scan the QR-code at least once in three months. By and [...]
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QR Code Types Examples and Explanations
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What is a QR Code?
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QR Codes on business cards
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Using QR Codes to Get More Facebook Likes
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Tracking QR Codes
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Car Owners Can Now Pay Their Parking Dues Using QR Codes
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Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes
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PPGNW’s Safe Sex Campaign Through QR Codes
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A Dairy Farmer’s Unconventional QR Code Advertising
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Maserati’s QR Codes Marketing for GranTurismo S