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Integrating QR Codes to Promotional Products

With the advancements in the technologies and marketing procedures most of the marketers have switched from traditional ways of promoting their products through direct mails to new but linked methods to make them more interactive and quick responsive. The introduction of QR codes as a measure to increase the response rate of the customers had […]

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Modern Marketers Need To Get Teckie

In tough economic times, it has become extremely important for every marketer to be comfortable with technology and use it to attract more attention. Market analysts believe that technology will play an extremely important role in technology. However, it is not just about technology platforms and solutions. Marketers need to understand and learn about technology […]

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Car Owners Can Now Pay Their Parking Dues Using QR Codes

News in South Korea about Home Plus utilizing images of its on-sale products with QR codes instead of the tangible, edible or packaged items for sale has driven the company to its desired objective. This shows that QR codes are an effective medium for shopping. And then there’s this recent news in the US of […]

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PPGNW’s Safe Sex Campaign Through QR Codes

PPGNW or Planned Parenthood of the Great Northwest’s safe sex campaign through distribution of condoms with QR codes in its wrappers is yet another innovative way of using mobile technology into good use. This time, not just to promote a product to generate sales, but to educate and inform the public, especially the younger, impetuous […]

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A Dairy Farmer’s Unconventional QR Code Advertising

Monsieur Gildas Le Bohoc’s use of QR codes to advertise the produce of his dairy farm in Morbihan, France created a stir in the local market and in online 2D marketing campaigns worldwide, making it to the list of Scanlife’s Top Mobile Barcode Campaigns of 2011. Despite the disturbance of overly enthusiastic humanoids invading their […]

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See How Yoobi Restaurant Creatively Used QR Codes in Marketing!

Yoobi, London’s first Temaki Sushi restaurant generated hype for the grand opening of their restaurant when they encouraged smartphone users to scan the QR codes in their brightly painted boarder which concealed the construction area. The codes served as the eyes of Temaki fishes seemingly floating on the boarder waiting to be caught by enthusiastic […]

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NRMA Insurance Drives Facebook Page Traffic Through QR Codes

Australia’s NRMA Insurance’s QR code campaign aims to tell people that they are different from other car insurance providers. They launched a QR code campaign that is rather unusual for the usual practice of this 2D mobile marketing because a scanner is not led to the usual landing page or video, but to the company’s […]

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Budweiser’s “Track Your Bud” QR Code Campaign

Budweiser’s, “Track Your Bud” digital campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. It is not only because the 2D bar codes are printed in the packaging instead of print ads which allows greater interaction with consumers while they are enjoying the product, it is the concept behind […]

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Scandinavian Airlines’ (SAS) Unique Marketing Idea with QR Codes

Scandinavian Airlines (SAS), “Couple Up to Buckle Up” the 2for1 it takes 2 see travel campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. The concept is very novel and was developed as a result of a market research conducted in the travel industry. “Couple Up to Buckle Up” […]

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QR Code Powers Home Plus’ Virtual Store in South Korea

TESCO, a giant retailer based in England changed its name to Home Plus in South Korea as part of its continuing plan to evolve and adapt to a unique local market by using mobile technology and QR codes. Home Plus’ mission to become the no.1 supermarket chain without establishing more stores in South Korea, tapped […]

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