General Motors Company (GMC) is one among the automakers across the globe to use QR Codes in advertising and marketing. When it shown the compact-designed GMC Granite at the North American International Auto Show in Detroit nearly 2 years ago, the company said it will market the GM Delta II-based concept vehicle through viral marketing [...]
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Using qr codes in commercials
For companies who are looking for new ways to target their consumer market or a potentially new target market, the option of using qr codes in commercials is one to consider. This new format allows you to reach out to those who are looking for the latest technologies and trends, and are always on the [...]
5 Odd Places We Found QR Codes
While QR codes had a rather modest beginning in the auto industry, QR codes are extremely prevalent these days and can be found all over the place! We wanted to write about 5 odd places we found QR Codes, but there were so many strange places to pick from that it was a bit hard [...]
5 clever ways to use qr codes
The history of the use of QR-codes started around the early 90′s. However, their wide use is made possible with the ubiquitous smartphones and the applications they are read. According to Comscore, nearly 20.1 million Americans who own mobile phones, used their device to scan the QR-code at least once in three months. By and [...]
Victoria Secret “Sexier Than Skin” QR Code Ad Campaign
The “Sexier Than Skin” QR code outdoor- based ad campaign launched by Victoria’s Secret, the famous lingerie company of Limited Brands is considered as guerilla marketing at it’s finest. The naughty and sexy concept created by a Miami Ad student is one of the most ingenuous way of using the black and white 2D code. [...]
Delta Airline’s QR Code is A Paperless Boarding Pass
Delta Airlines popularized the paperless ticket in the travel world by utilizing smartphones of travelers for their electronic boarding pass. The innovative way of eliminating paper boarding passes which have a tendency to be lost or misplaced during travel can be regarded as the most undeniable benefit the QR code has given to the airline [...]
Smyth Jewelers QR Code Holiday Marketing Promo Dissected
Last December, Smyth Jewelers, one of the leading jewelers in Baltimore launched it’s first QR code based holiday campaign, “15 Days, 15 Deals” which started from December 9 up to Christmas Eve. Created by MGH, a full service marketing group, they wanted to give their client a unique and creative campaign that only showed the [...]
Clinique’s QR Code Marketing Campaign
Clinique, manufacturer of the world’s first allergy tested and dermatologist driven skin care, cosmetic toiletries and fragrances line owned by the Estée Lauder Corporation combined QR codes in their advertisement last year for, Even Better Clinical Dark Spot Corrector in a two-page advertisement in the August edition of Vogue Magazine to support the launching of [...]
Coca-Cola and 7-Eleven’s Arctic Home QR Code Campaign
Coca-Cola, the world’s largest beverage company partnered with 7-Eleven Inc., a premier name and the largest chain in the convenience retailing industry based in Dallas, Texas to launch it’s QR code Arctic Home Campaign in time for the holidays to support the World Wildlife Fund (WWF) conservation efforts to protect the arctic habitat of the [...]
Starbucks QR Codes Boost Company Sales
Starbucks QR codes are now being used at different cafes to boost sales of their mobile app which allows users to check prices and gift card balances. When a customer at Starbucks scans a QR code it brings them to a dedicated mobile page which promotes their app for mobile phones. This is a good [...]
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QR Code Types Examples and Explanations
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What is a QR Code?
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QR Codes on business cards
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Using QR Codes to Get More Facebook Likes
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Tracking QR Codes
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Car Owners Can Now Pay Their Parking Dues Using QR Codes
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Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes
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PPGNW’s Safe Sex Campaign Through QR Codes
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A Dairy Farmer’s Unconventional QR Code Advertising
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Maserati’s QR Codes Marketing for GranTurismo S