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A Dairy Farmer’s Unconventional QR Code Advertising

Monsieur Gildas Le Bohoc’s use of QR codes to advertise the produce of his dairy farm in Morbihan, France created a stir in the local market and in online 2D marketing campaigns worldwide, making it to the list of Scanlife’s Top Mobile Barcode Campaigns of 2011. Despite the disturbance of overly enthusiastic humanoids invading their […]

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Wal-Mart Teams Up with Pedigree Dog Food for a Unique QR Campaign

Love them or hate them, Wal-Mart is one of the most frequently shopped stores in the nation.  More importantly, other corporations pay big attention to what the retail giant does.  This means a number of things for their latest campaign, which is a joint effort with Pedigree Dog Foods.  Pedigree has put QR codes on […]

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