PPGNW or Planned Parenthood of the Great Northwest’s safe sex campaign through distribution of condoms with QR codes in its wrappers is yet another innovative way of using mobile technology into good use. This time, not just to promote a product to generate sales, but to educate and inform the public, especially the younger, impetuous [...]
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Budweiser’s “Track Your Bud” QR Code Campaign
Budweiser’s, “Track Your Bud” digital campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. It is not only because the 2D bar codes are printed in the packaging instead of print ads which allows greater interaction with consumers while they are enjoying the product, it is the concept behind [...]
QR Codes Help Bath & Body Works Stepped Up Its Social Media Strategy
Bath & Body Works, the personal care retailer stepped up its social media strategy by including QR codes in their direct mail ads that promoted their new line of body mists with 20 different scents. These new fragrances were available to the market last February 6, 2012. The direct mail ads aimed to drive customers [...]
QR Code Powers Home Plus’ Virtual Store in South Korea
TESCO, a giant retailer based in England changed its name to Home Plus in South Korea as part of its continuing plan to evolve and adapt to a unique local market by using mobile technology and QR codes. Home Plus’ mission to become the no.1 supermarket chain without establishing more stores in South Korea, tapped [...]
2d barcodes
For business owners who are considering the best methods to learn about the marketing and print advertising used by their company to get customers attention, if you are considering the difference between 2d bar codes and qr codes you will find that qr codes are a far better choice to turn to. When you are [...]
Victoria Secret “Sexier Than Skin” QR Code Ad Campaign
The “Sexier Than Skin” QR code outdoor- based ad campaign launched by Victoria’s Secret, the famous lingerie company of Limited Brands is considered as guerilla marketing at it’s finest. The naughty and sexy concept created by a Miami Ad student is one of the most ingenuous way of using the black and white 2D code. [...]
Smyth Jewelers QR Code Holiday Marketing Promo Dissected
Last December, Smyth Jewelers, one of the leading jewelers in Baltimore launched it’s first QR code based holiday campaign, “15 Days, 15 Deals” which started from December 9 up to Christmas Eve. Created by MGH, a full service marketing group, they wanted to give their client a unique and creative campaign that only showed the [...]
Clinique’s QR Code Marketing Campaign
Clinique, manufacturer of the world’s first allergy tested and dermatologist driven skin care, cosmetic toiletries and fragrances line owned by the Estée Lauder Corporation combined QR codes in their advertisement last year for, Even Better Clinical Dark Spot Corrector in a two-page advertisement in the August edition of Vogue Magazine to support the launching of [...]
Retail QR Codes Going to The Manikins
More and more QR codes are starting to pop up in the retail clothing industry being used in new ways never thought of before. The last time I was shopping I saw a manikin with a QR code on it using a sticker to advertise more information on the clothing brand the manikin was wearing. [...]
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QR Code Types Examples and Explanations
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What is a QR Code?
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QR Codes on business cards
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Using QR Codes to Get More Facebook Likes
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Tracking QR Codes
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Car Owners Can Now Pay Their Parking Dues Using QR Codes
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Coca-cola Ties Up with Spanish Mobile Marketing Firm to Make the Beverage Company a Pioneer in Managed QR Codes
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PPGNW’s Safe Sex Campaign Through QR Codes
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A Dairy Farmer’s Unconventional QR Code Advertising
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Maserati’s QR Codes Marketing for GranTurismo S