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Scandinavian Airlines’ (SAS) Unique Marketing Idea with QR Codes

Scandinavian Airlines (SAS), “Couple Up to Buckle Up” the 2for1 it takes 2 see travel campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. The concept is very novel and was developed as a result of a market research conducted in the travel industry. “Couple Up to Buckle Up” […]

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Delta Airline’s QR Code is A Paperless Boarding Pass

Delta Airlines popularized the paperless ticket in the travel world by utilizing smartphones of travelers for their electronic boarding pass. The innovative way of eliminating paper boarding passes which have a tendency to be lost or misplaced during travel can be regarded as the most undeniable benefit the QR code has given to the airline […]

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