Scandinavian Airlines (SAS), “Couple Up to Buckle Up” the 2for1 it takes 2 see travel campaign is one of Scanlife’s best QR code campaigns for the first quarter of 2012. The concept is very novel and was developed as a result of a market research conducted in the travel industry.
“Couple Up to Buckle Up”
The research showed that people book trips when they sit down together, and the top earners of air miles are those who have the busiest schedules. So instead of coming up with a great offer they came up with “Couple Up to Buckle Up” The 2for1 it takes 2 to see. An offer that aims to give an opportunity for couples to sit for awhile and plan a weekend away together.
E-mails were sent out to over 100,000 selected members. The message with two QR codes, were meant for you and your loved one. When scanned simultaneously with two separate smartphones and the phones were brought together the two screens became one split screen.
A video of a kissing couple can be seen and later the codes for the 2 for 1 offer were flashed on the screen. The codes have to be entered when booking for Euro bonus trips.
Very clever, innovative and I may say, romantic too!
The catch of the offer though is that the QR codes do not make sense when separately viewed.
The SAS “Couple Up to Buckle Up” was a tremendous success that every available tickets were sold out during the campaign trip, but what was important for them was that they managed busy couples to sit for awhile and spend a weekend together.
Scandinavian Airlines’ use of two QR codes instead of one in their travel campaign just shows how innovative minds can make use of this 2D black and white squares to sell out tickets as well as make couples relax and enjoy their air miles.